Postcode Anywhere found that more people in Southend-on-Sea bought presents online in the run up to Valentine’s Day last year than any other place in the UK. Wigan came in second place, followed by Sunderland and Ipswich.
On a quest to crown the most romantic places across the nation, Postcode Anywhere analysed the volume of purchases for flowers, chocolates, lingerie, jewellery, adult gifts and fragrance across its 9,000 ecommerce customer base.
Among the findings, the research found people from Romford are more likely to buy their partners lingerie as a Valentine’s Day present, consumers from Watford are more likely to purchase jewellery, and in Blackburn perfume proves a popular choice.
The research also found Hull to be the least romantic place in the UK.
Guy Mucklow, CEO of Postcode Anywhere said: “Online sales in the US and UK have continued to rise considerably year on year in the run up to Valentine’s Day. With almost £1billion now being spent on gifts and going out in the UK, Valentine’s Day has firmly established itself as one of the biggest retailing events of the year.
“Figures from Postcode Anywhere’s Big Data Labs indicate that traffic for ecommerce retailers specialising in Valentine related gifts peaks on the 13th February. The peak, which was only eclipsed by the Christmas and Easter build-up, was 63% up on a typical day in 2014.
“With shoppers becoming increasingly savvy when it comes to spending their hard-earned cash, retailers have been forced to compete for every sale. For an online business to succeed this year, there needs to be a focus on the whole customer journey. The importance of a fast and efficient checkout process cannot be underestimated.”
Postcode Anywhere will be tracking online transactions on Valentine’s day with Big Data Labs, the place for real time ecommerce insights in the UK. Watch the day unfold at www.bigdatalabs.co.uk.