Fixing Failed Deliveries:
Improving Data Quality in Retail

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Few experiences have the power to damage a retailer's reputation like a failed delivery. Working with independent research company Loudhouse, we spoke to over 300 retailers and more than 2,000 online consumers to learn more about the far-reaching impacts of failed deliveries.

So, exactly how are retailers and their shoppers affected? And what should retailers be doing to prevent these issues?

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The delivery dilemma

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Too little, too late

1/20

of online orders are not delivered on the first attempt

Frustrated shoppers

62%

of online shoppers experience delivery issues

International orders

54%

of consumers believe that international orders carry more risk

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The real cost for retailers

Delivery issues hit retailers in three ways:

Delivery truck

Logistics costs

Lost money

Lost sales

Cracked flowerpot

Damaged reputation

Failed deliveries cost retailers close to 200k a year on average

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What this means for consumers

78%

expect the retailer to resolve delivery issues

49%

would shop online more if they felt more confident about delivery

57%

are reluctant to use a retailer again if their delivery is late

Download the full report