PCA Predict CSO Helps Support IT Industry's Gender Imbalance

PCA Predict's Emma Stone shortlisted for Women in IT AwardWorcester, UK - 09 December 2015 Address validation and online checkout specialists, PCA Predict (formerly Postcode Anywhere) are applauding chief sales officer Emma Stone’s recent award nomination success.

Emma is a finalist in business-technology magazine Information Age’s prestigious Women in IT Awards 2016 which take place on the 28 January 2016 at Grosvenor House in London.

The annual awards, now in their second year, acknowledge and celebrate the outstanding achievements of women in technology. It has been recognised industry-wide that a disheartening gender imbalance exists and it is vital that the circle of female innovators, creators and drivers expands to rectify the imbalance.

Emma has been nominated in the Editor’s Choice category where she will be competing against some of the top female IT industry leaders in the world. High profile representatives from super brands such as multi-national consumer group Reckitt Benckiser for example, are included in the line-up.

Other well- known household brands who have female representatives included in the awards are Barclays, Fujitsu and Ericsson. Despite the impressive shortlist Emma remains undaunted as she feels just being nominated is an honour and that the positive messages that the awards will generate makes the whole process worthwhile.

Emma says: “These awards are more about celebrating the collective achievements of women in IT as much as anything.  Although it is up to individual players such as myself to demonstrate to young women everywhere that success can be achieved in an industry sector that has traditionally been male dominated, we do have the ability and power within our grasp to help to influence change.”

The awards have gathered resounding support from trade associations, politicians and companies of all sizes and sectors.  Additionally the Tech Partnership, techUK and the British Computer Society are working hard to tackle IT gender disparity in education and the work place. Currently just over 16% of the IT industry is made up of women and the gap is worsening.

“We continue to be extremely committed to helping tackle the shocking gender gap in technology,” said Ben Rossi, editorial director at Vitesse Media, publisher of Information Age.

“Those of us who work in the industry know how vibrant and exciting it is, and we all have a responsibility to ensure it is a diverse environment for everyone.

“We are delighted with how the Women in IT Awards has grown in its influence as a platform for identifying much-needed female role models, and are very excited by the pace at which Tomorrow’s Tech Leaders Today has become an important place for the UK’s top employers to meet with the country’s brightest female talent.”