Worcester, UK – 8 October 2013 – Hotel Chocolat, the luxury chocolatier and cocoa grower, chose Capture+ for its online check-out address finder on its new website. The company saw an increase in sales conversions and improved quality of its database following the implementation of this new software.
Hotel Chocolat is one of the UK’s original e-tailers. The company has recently launched its new website, a global digital platform, which for the first time promotes its full portfolio of chocolate products, boutique St.Lucian hotel and Cocoa Juvenate beauty products all in one place. To coincide with the launch, the company chose Postcode Anywhere's new international validation service, Capture+ to help streamline the checkout process.
Instead of the traditional method of searching for an address by typing in a postcode at the point of checkout, Capture+ allows users to type in the first line of an address and the software will provide addresses matching that first line to choose from. Similar to predictive typing in a search engine, the application will predict what you are searching for and change accordingly as you continue to type.
Matthew Keys, Digital Marketing Manager from Hotel Chocolat said: “The way that Capture+ works is a more intuitive solution to the traditional postcode look-up process. Everyone knows their own postcode but they may not be sure of a friend or relative's address, quite often relying on one key piece of information such as the house name or number.
“The fact that it has the capability of working over a wide-range of geographic territories is also important as we now have a growing market presence in the in the United States and continental Europe.”
Keys added: “A key priority for us was to ensure that all customer, gift recipient and prospect contact data captured was accurate, clean and up-to-date. It’s crucial to populate web forms with accurate delivery address details to ensure we meet customer expectations and deliver on our promise of 100 per cent happiness guaranteed.
“Initial results show that sales conversion rates throughout each step of the basket funnel have improved by 19 per cent . Our delivery success rates remain high and the quality of data within our database has clearly improved.
“The overwhelming consensus from independent usability studies has been very positive with the address finder praised for being particularly easy to use. Everyone seems to love our new site and the new addressing solution!
Guy Mucklow, Postcode Anywhere's CEO said: “It’s imperative to make every customer's experience easy and hassle-free across your website - from sign-up, through purchase, right through to delivery.
“Hotel Chocolat clearly sees the importance of these issues, and Postcode Anywhere is privileged to play an integral part in their continued success.”
For more information about Capture+, please visit the Postcode Anywhere website.