Worcester, UK - 24 September 2015 – Leading provider of address verification, PCA Predict (formerly Postcode Anywhere), has today launched a new email verification tool that helps businesses capture accurate email addresses at the point of entry and to clean up old email addresses within existing databases.
The new tool offers real-time validation and improved match rates to radically improve email delivery rates and the ROI of marketing campaigns.
Mike Cook, Chief Information Officer at PCA Predict said: “Email’s one of the most effective ways of keeping in touch with customers, yet email addresses rarely get the attention they deserve. Failed email delivery messages are so common it’s easy to ignore them. Businesses assume the cost of non-delivery for incorrect emails is low - and that there will always be another email to make up the difference. But every corrupt email address represents a missed opportunity and even the chance of getting blocked.”
As well as checking the email address contains the required syntax, PCA Predict’s latest email verification tool checks the domain and account exists and that it can accept incoming emails.
Email Verification from PCA Predict is available on both a pay-as-you-go basis and as part of an annual account package with no set up fees and no minimum usage limits. The service can be easily installed on your website forms, integrated into your database or CRM forms with just a few lines of code.
For more information about PCA Predict’s range of checkout optimisation tools, please visit the website at www.pcapredict.com.