PCA Predicts Black Friday Spending Could Double This Year

PCA Predict that Black Friday spend could double this yearWorcester, UK - 04 November 2015 – PCA Predict has analysed the online shopping habits captured over 2014 Black Friday/ Cyber Monday weekend and the twelve months since to determine what we can expect from this year’s festive sales.  

Jamie Turner, co-founder of PCA Predict, says: “With a month to go, Black Friday is a date savvy shoppers await with bated breath as discounts descend on shoppers and continue on Cyber Monday. After experiencing the overwhelming appetite from consumers last year, we expect even more retailers to join in this year and could see activity double the levels we saw in 2014.

“Payday for most lands on the last working day of the month which is in fact Cyber Monday this year, while last year it coincided with Black Friday. This could mean that consumers wait to have their funds infused first to take full advantage of the deals on offer. If this does happen, we predict sales will peak at 11am on Cyber Monday.

“Over the last 12 months, smartphones have adapted to have better screens which are larger and have higher resolution. Retailers have also recently attributed successful sales figures to the growth of mobile transactions so we could see the proportion of mobile phone activity increase by at least 12%. This would eat into tablet traffic, while the proportion of desktop usage falls by 10%, and mean that almost 1 in 3 shoppers use their mobile phone to make online purchases and enjoy the sales whilst on the go.” 

PCA Predict is the market-leading checkout validation software company. It created Big Data Labs last year and aggregates data from its 10,000 UK retail customers including Tesco, Boots, Sports Direct, Reiss and other large UK department stores to track online retail activity in real time.

Last year, PCA Predict’s Big Data Labs found:

  • Online traffic at midnight on Black Friday was 130% higher than the previous night
  • Online traffic at midnight on Cyber Monday was 157% higher than Cyber Monday 2013
  • On Black Friday, traffic surged between 7am and 11am, with shoppers shifting from mobile devices to Windows PCs as they got into work
  • On Cyber Monday, traffic increased every hour from 6am-3pm as people ensured they did not miss out on a bargain
  • On Black Friday, 11am was the busiest time of the day with over 40,000 completing transactions, followed by 10pm
  • Over the weekend, PCs were by far the most popular devices for online shopping during the day with consumers switching to mobile devices in the evening.