Worcester, UK - 04 November 2015 – PCA Predict has analysed the online shopping habits captured over 2014 Black Friday/ Cyber Monday weekend and the twelve months since to determine what we can expect from this year’s festive sales.
Jamie Turner, co-founder of PCA Predict, says: “With a month to go, Black Friday is a date savvy shoppers await with bated breath as discounts descend on shoppers and continue on Cyber Monday. After experiencing the overwhelming appetite from consumers last year, we expect even more retailers to join in this year and could see activity double the levels we saw in 2014.
“Payday for most lands on the last working day of the month which is in fact Cyber Monday this year, while last year it coincided with Black Friday. This could mean that consumers wait to have their funds infused first to take full advantage of the deals on offer. If this does happen, we predict sales will peak at 11am on Cyber Monday.
“Over the last 12 months, smartphones have adapted to have better screens which are larger and have higher resolution. Retailers have also recently attributed successful sales figures to the growth of mobile transactions so we could see the proportion of mobile phone activity increase by at least 12%. This would eat into tablet traffic, while the proportion of desktop usage falls by 10%, and mean that almost 1 in 3 shoppers use their mobile phone to make online purchases and enjoy the sales whilst on the go.”
PCA Predict is the market-leading checkout validation software company. It created Big Data Labs last year and aggregates data from its 10,000 UK retail customers including Tesco, Boots, Sports Direct, Reiss and other large UK department stores to track online retail activity in real time.
Last year, PCA Predict’s Big Data Labs found: