New appointment triggers PCA Predict’s next phase of international growth

Steffen Preuschoff leads PCA Predict's German expansionWorcester, UK – 15 December 2016 – Leading data validation company, PCA Predict, is pleased to announce a senior management appointment within its European team as it embarks on its next major phase of international growth.

With over 15 years’ experience in address data quality, Steffen Preuschoff has been brought into PCA Predict to oversee the software company’s expansion in the DACH region.

Mr Preuschoff joins PCA Predict from Informatica, where he lead the sales team for EMEA and has worked with hundreds of clients to help improve data quality.

Steffen Preuschoff says: “I am very excited to be joining PCA Predict at such a pivotal time in their business development and expansion. The technology behind their address, phone and email validation is second to none and I’m confident there will be a strong market for it, particularly in the ecommerce sector where it can improve conversion rates and user experience. Three quarters of the German population now shop online and with the majority opting for home delivery, getting the right address is a crucial part of any ecommerce service.”

With PCA Predict’s address verification tool, customers can type a fragment of their address and return a completed and fully validated address. With over 40% of the UK’s top 500 retailers using their software, PCA Predict dominate the UK market.

Guy Mucklow President of PCA Predict commented: “Steffen has a proven track record of developing and nurturing relationships with key customers in the data quality sector and knows the market very well. As our customer base expands around the globe, we continue to enhance our localised datasets and innovate with new product features. We feel we have a great opportunity in the DACH region, harnessing the experience of Steffen to help our customers improve online conversions. Germany is Europe’s second largest online market behind the UK but has almost triple the UK’s current growth potential.”

PCA Predict’s international validation tools help to improve customer experience by capturing accurate data at the point of entry. For more information about PCA Predict’s range of ecommerce optimisation software, please visit the website.